Sökning: "Matthew Hansen"
Hittade 1 uppsats innehållade orden Matthew Hansen.
1. City Branding : The effects of hosting sporting events: An empirical study of Singapore
Magister-uppsats, IHH, FöretagsekonomiSammanfattning : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. LÄS MER
Resultatsidor:
1
