Sökning: "Max Lejbro"

Hittade 1 uppsats innehållade orden Max Lejbro.

  1. 1. Home Sweet Home

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Max Lejbro; Kristoffer Andersson; [2009]
    Nyckelord :nation branding; country of origin; coo; brazil; nation brand; competitive identity;

    Sammanfattning : Research Question: What is it that determines if large companies in the same country and industry use their Country of Origin or not when they want to attract new customers abroad? Purpose: Our purpose with this Minor Field Study is to find out if companies within the Brazilian textile industry are using their COO and identify which factors that determine why they use it or not. By analyzing these factors, if and why they are important or not, we can develop a model with the purpose to give companies an idea of how close they are from to being able to use their COO. LÄS MER