Sökning: "Medina Alisic"
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1. The Influence of Online Social Ties on Consumers' Purchase Intentions : eWOM in the Case of Swedish Blog Readers
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: The advice and opinions given by consumers online have been proven to have a positive influence on consumers purchase intentions. It has previously been established by researchers that consumer-created information is more trustworthy compared to information provided by a seller. LÄS MER
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