Sökning: "Medina Alisic"

Hittade 1 uppsats innehållade orden Medina Alisic.

  1. 1. The Influence of Online Social Ties on Consumers' Purchase Intentions : eWOM in the Case of Swedish Blog Readers

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Amanda Tropp; Olivia Netterström; Medina Alisic; [2015]
    Nyckelord :purchase intentions; social ties; eWOM; homophily;

    Sammanfattning : Background: The advice and opinions given by consumers online have been proven to have a positive influence on consumers purchase intentions. It has previously been established by researchers that consumer-created information is more trustworthy compared to information provided by a seller. LÄS MER