Sökning: "Melissa Albano Neves"

Hittade 2 uppsatser innehållade orden Melissa Albano Neves.

  1. 1. The sought-after influencer –

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melissa Albano Neves; Pernilla Liljeblad; [2017-06-29]
    Nyckelord :Influencer Marketing; influential individuals; electronic word-of-mouth;

    Sammanfattning : The importance of influence on decision-making amongst consumers has for long been emphasised within the marketing literature. There is a number of different individuals that can be seen as influential, having an impact on customers. LÄS MER

  3. 2. A study on how companies manage crises on Facebook

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Melissa Albano Neves; Apollonia Contreras San; [2013-07-11]
    Nyckelord :Facebook; Social media; Crisis management; Findus Coop;

    Sammanfattning : .... LÄS MER