Sökning: "Meriem Manouchi"
Hittade 2 uppsatser innehållade orden Meriem Manouchi.
1. The Purchasing Function - a Catalyzer to Breakthrough Innovation
Master-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Issue of Study: Today purchasing plays an important role when it comes to innovation and in the future it will be even more important for firms to have well-functioning purchasing departments. As the opportunity to outsource some of the production components’ rise, the pressure on the purchasing department to contribute to innovation will increase. LÄS MER
2. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good
Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. LÄS MER