Sökning: "Micaela Kurtsson"

Hittade 1 uppsats innehållade orden Micaela Kurtsson.

  1. 1. Facebook - en vinnande valstrategi? En studie om relationsskapande ur ett väljarperspektiv.

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Linn Ulterman; Micaela Kurtsson; [2014]
    Nyckelord :strategisk politisk kommunikation; relationer; sociala medier; Facebook; politiskt engagemang; identitet; intrycksstyrning; Social Sciences;

    Sammanfattning : In today’s society where Swedish citizens have a hard time identifying themselves with political parties, it has become essential for the parties to use relationship management. The technological evolution in the shape of social media has created a space for more symmetrical communication where relationships can be formed between political parties and voters. LÄS MER