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1. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. LÄS MER
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