Sökning: "Mink Kempen"

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  1. 1. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :My Magnusson; Mink Kempen; [2017]
    Nyckelord :Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Sammanfattning : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. LÄS MER