Sökning: "Mira Miladinovic"

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  1. 1. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Nyckelord :Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Sammanfattning : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. LÄS MER