Sökning: "Miss Mary of Sweden"

Hittade 2 uppsatser innehållade orden Miss Mary of Sweden.

1. 1. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Aishatou Fatima Moore; Loviisa Vaaheranta; [2018-07-03]
   Nyckelord :e-commerce; e-retailer; internationalization; internationalization performance; local adaptation; Desenio; Eleven; Fritidsfabriken; Junkyard; Miss Mary of Sweden; Northern Spirit;

   Sammanfattning : Although the technological advancements and the rise of e-commerce have made it easier for companies to sell their products worldwide, it should be noted that differences in customer preferences and behavior still exist. In order to remain competitive and attractive for the customers, the e-commerce companies should adapt to the local conditions beyond the most obvious ways, such as translating their websites. LÄS MER

3. 2. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
   Nyckelord :Branding strategies; Globalisation; COO-effect;

   Sammanfattning : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. LÄS MER