Sökning: "Mohamad Al-ghazzawi"

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  1. 1. Perception of Product Healthiness through Product Package Design:

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ozal Aliyev; Mohamad Al-ghazzawi; [2017-06-29]
    Nyckelord :packaging; package design; conjoint analysis; total food quality model; product involvement inventory;

    Sammanfattning : Healthy diet trend is becoming more and more popular every day which resulted in tougher competition for food producers around the world. However, tough regulations on the production of food and food related promotional messages are forcing producers to seek new ways to promote healthy aspects of their products. LÄS MER