Sökning: "Mohammed Anisur Rahaman"

Hittade 2 uppsatser innehållade orden Mohammed Anisur Rahaman.

  1. 1. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Nyckelord :brand equity; high-involvement products; consumers’ purchase decision;

    Sammanfattning : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. LÄS MER

  3. 2. Impact of Microfinance on Living Standards, Empowerment and Poverty Alleviation of Poor People: A Case Study on Microfinance in the Chittagong District of Bangladesh

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Mohammad Arifujjaman Khan; Mohammed Anisur Rahaman; [2007]
    Nyckelord :Microfinance;

    Sammanfattning : Microfinance is not a new development. Its origin can be traced back to 1976, when Muhammad Yunus set up the Grameen Bank, as experiment, on the outskirts of Chittagong University campus in the village of Jobra, Bangladesh. LÄS MER