Sökning: "Moran Guo"

Hittade 1 uppsats innehållade orden Moran Guo.

  1. 1. "Omstart" : En studie om co-creation inom scenkonst

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Moran Guo; Kristin Johansson; [2011]
    Nyckelord :Co-creation; Customer experience;

    Sammanfattning : The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. LÄS MER