Sökning: "Multi- Omnichannel"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Multi- Omnichannel.
1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER
2. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. LÄS MER
3. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. LÄS MER
4. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Sammanfattning : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER
5. Nya försäljningskanalers framväxt inom klädhandeln : En utforskande studie inom klädhandeln
Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledningSammanfattning : Syfte – Studiens syfte är “Studera dagens köpkanaler för att möta nya trender inom detaljhandeln.”. För att besvara denna studies syfte har tre frågeställningar formulerats: 1. Hur är dagens köpbeteende idag? 2. LÄS MER