Sökning: "Multi-channel strategy"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden Multi-channel strategy.
1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER
2. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. LÄS MER
3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. LÄS MER
4. Tillämpad flerkanalstrategi : En studie om hur designintensiva företag kombinerar sina försäljningskanaler
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : This study aims to map out how small designintensive businesses combine multiple channels to achieve competitive advantage. The internet has provided retailers with a competing channel and while this can be a source of competitive advantage, it also provides the risk of cannibalization. LÄS MER
5. Kanaler, konsumtion & konsumenter : En studie om hur företag använder multipla kanaler
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Syfte: Syftet är att beskriva hur flerkanalsföretag anpassar sin konsumentkommunikation till en marknad i ständig digital utveckling och ett förändrat konsumentbeteende som följd. Syftet är därtill att studera hur flerkanalsföretag håller resurseffektivitet genom sina numera flertalet kommunikationskanaler. LÄS MER
