Sökning: "Musical consumer identity"

Hittade 2 uppsatser innehållade orden Musical consumer identity.

1. 1. Play it cool - Understanding Consumer Identity Performances through Musical Taste

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
   Nyckelord :Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

   Sammanfattning : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. LÄS MER

3. 2. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Yue Wang; Yang Li; [2018]
   Nyckelord :Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

   Sammanfattning : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. LÄS MER