Sökning: "Natalia Alter"

Hittade 2 uppsatser innehållade orden Natalia Alter.

1. 1. PRE-ANNOUNCING CO-CREATION

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalia Luczynski; Michael Simby; [2013]
   Nyckelord :Consumer Co-Creation; Customer Empowerment; User Innovation; Future-Oriented Advertising; New Product Pre-Announcements;

   Sammanfattning : Historically, new product development (NPD) has exclusively been assigned to internal company professionals. This model has increasingly been questioned and many have advocated the concept of consumer co-creation, a collaborative NPD activity in which consumers contribute to the content of a firm's offering. LÄS MER

3. 2. Perceived consumer effectiveness: The new tool for building attitude and buying intention towards green products?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Cecilia Larsson; Natalia Luczynski; [2012]
   Nyckelord :PCE Perceived Consumer Effectiveness ; Environment; Green advertising; Attitude; Behaviour;

   Sammanfattning : The purpose of this report is to determine the extent to which an individual's Perceived Consumer Effectiveness, PCE, can be altered and if this will in turn affect the individual's brand attitude, advertisement attitude and buying intention. The focus of the theory concerned perceived consumer effectiveness and advertising efficiency. LÄS MER