Sökning: "Nathalie Tägt Ljungberg"

Hittade 3 uppsatser innehållade orden Nathalie Tägt Ljungberg.

  1. 1. Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Claesson; Nathalie Tägt Ljungberg; [2018]
    Nyckelord :Consumer Engagement; Instagram; Social Influence; Influencer Marketing; Social Media; Business and Economics;

    Sammanfattning : Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. LÄS MER

  3. 2. Findus horsemeat scandal - How should they handle a new food scandal?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Claesson; Paulina Haux; Nathalie Tägt Ljungberg; [2018]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. A springboard to foreign markets : A multi-case study on Swedish international new ventures

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Sophie Furest; Nathalie Tägt Ljungberg; Ann Kristin Van; [2017]
    Nyckelord :international new ventures; international entrepreneurial orientation; Networks; performance; International business;

    Sammanfattning : Internationalization is a strategy which is regarded as a trend where firms expand their business globally to achieve competitive advantages, especially for firms with limited resources. International new ventures are firms that are international from inception, con- nected to them is a certain failure rate. LÄS MER