Sökning: "Nation Branding"

Visar resultat 1 - 5 av 131 uppsatser innehållade orden Nation Branding.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Oskar Eriksson; [2023-11-07]
    Nyckelord :;

    Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

  3. 2. DOES COMMITMENT LEAD TO ACTIONS? The Impact of Feminist Foreign Policy on Aid Allocation and Female Ambassadorship

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Emma Olsson; [2023-10-30]
    Nyckelord :;

    Sammanfattning : Since 2014, ten states have declared their intent to pursue a Feminist Foreign Policy, and by doing so, made a commitment to bettering women’s rights around the world. The aim of this Master Thesis is to evaluate if the adoption of Feminist Foreign Policy is followed up with tangible impact on women at home as well as abroad. LÄS MER

  4. 3. To what extent is sustainability valued when choosing a workplace?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Emma Kristoffersson; Isabella Millings; [2023-09-22]
    Nyckelord :sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

    Sammanfattning : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. LÄS MER

  5. 4. Japans potentiella anledningar till förnekelse : En fallanalys samt kvalitativ innehållsanalys av Japans anledningar till en delvis förnekelse av Nanjingmassakern

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Klara Lybeck; [2023]
    Nyckelord :Nanjingmassakern; ekonomisk tillväxt; Senkaku Diaoyu-öarna; maktbalans; nation branding;

    Sammanfattning : The brutal massacre of Nanking occurred in 1937 by Japanese forces and killed civilians, men women and children. Women were raped and tortured, and Chinese men had to bury each other alive. LÄS MER

  7. 5. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Lydia Holmén; [2023]
    Nyckelord :digital diplomacy; nation branding; security branding; narrative; security narrative;

    Sammanfattning : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. LÄS MER