Sökning: "New Product Innovativeness"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden New Product Innovativeness.
1. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In the last years the financial sector has been subject to many changes, in particular since 2008 financial crisis many customers started to appreciate new digital financial companies, instead of traditional ones, that offer innovative solutions for financial services. In fact they are able to offer more effective, efficient and less expensive services than traditional institutions. LÄS MER
2. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER
3. Digitala hästkrafter : En kvantitativ studie om tillämpningen av digital informationsteknologi inom ridsport
Master-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : The purpose of the study is to describe and analyze the explanatory potential of three categories of explanatory variables for the use of digital applications within equestrian sports.The study analyzes the use of new digital information technologies in equestrian sports in the form of digital equestrian applications. LÄS MER
4. Marknadsorienteringens påverkan på innovation i utvecklandet av produkter : Den hårda konkurrensen inom modebranschen
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Syfte: Syftet med studien är att få ökad förståelse för hur marknadsorientering bidrar till innovation i utvecklandet av produkter i företag inom modebranschen. Metod: Studien använde en kvalitativ metod eftersom syftet var att få ökad förståelse. För att samla in empiriska data genomfördes tio semi-strukturerade intervjuer. LÄS MER
5. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. LÄS MER