Sökning: "Niclas Rudin"

Hittade 2 uppsatser innehållade orden Niclas Rudin.

1. 1. Breaking Down the Barriers - A Quantitative Study of Co-Creation under Different Levels of Product Complexity

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Eriksson De La Rosa; Niclas Rudin; [2016]
   Nyckelord :Co-creation; Product complexity; Advertising creativity; Participant expertise; Advertising effort;

   Sammanfattning : Involving consumers in the new product development process is becoming increasingly common and research has shown several benefits associated with adopting such a strategy. However, recent research, investigating the perception of co-created products among non-participating consumers, indicates that the positive effects of co-creation are absent for complex products. LÄS MER

3. 2. Värdet av "utan extra kostnad" - En empirisk studie av gymnasisters utvärdering av bankerbjudanden och deras finansiella förmåga

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Lukas Sveman; Niclas Rudin; [2012]
   Nyckelord :banks; bundling; free; financial literacy;

   Sammanfattning : There are over 100 banks in Sweden. Yet, most people tend to choose one of the top four banks and stay with them. Times are changing, however, and the growth of online-based self service solutions has increased the importance of attracting and retaining customers at an early age. LÄS MER