Sökning: "Niclas Schiller"

Hittade 1 uppsats innehållade orden Niclas Schiller.

  1. 1. Köpbeteende på mogna konsumentmarknader : – En studie av generationerna Y samt 55 plus

    Magister-uppsats, Institutionen för ekonomisk och industriell utveckling

    Författare :Emelie Broman; Niclas Schiller; [2008]
    Nyckelord :Consumer behaviour; Generation Y; Generation 55 plus; Market communication; Segmentation; generation cohorts.; Köpbeteende; Generation Y; Generation 55 plus; Marknadskommunikation; Segmentering; Generations kohorter.;

    Sammanfattning : A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. LÄS MER