Sökning: "Nora Niagolova"

Hittade 1 uppsats innehållade orden Nora Niagolova.

  1. 1. Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Senada Kasnecovic; Nora Niagolova; [2011-02-14]
    Nyckelord :International Marketing; Market Entry; Marketing Mix; Australia; Success Factors; Adaptation; Standardization;

    Sammanfattning : Globalization has stimulated the free markets and has made possible for Swedish companies to expand internationally. Some markets have been deemed attractive and companies have chosen to enter them. The decisions concerning internationalization and marketing have determined the success of the companies on the new market. LÄS MER