Sökning: "OHIORENUA ALOFOJE"

Hittade 1 uppsats innehållade orden OHIORENUA ALOFOJE.

  1. 1. CORPORATE SOCIAL RESPONSIBILITY AS A CATALYST FOR CONSUMER CHOICE

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :GBOLAHAN AWOMODU; OHIORENUA ALOFOJE; OYEWOLE FASEHUN; [2014]
    Nyckelord :Corporate; Social; Responsibility; Consumer; Choice.;

    Sammanfattning : Even though research on CSR activities has been on the rise, they do not have generally ratified and widely acclaimed explanation with regard to the variation in consumer response to firms operating within the same industry and supporting the same CSR activities. The aim of this research was to investigate the role of corporate social responsibility (CSR) in catalyzing consumer choice. LÄS MER