Sökning: "Olivia Hagman"

Hittade 2 uppsatser innehållade orden Olivia Hagman.

1. 1. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olivia Hagman; Ellen Håkman; [2022-08-04]
   Nyckelord :Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

   Sammanfattning : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. LÄS MER

3. 2. Credibility of Green Marketing in the Fast Fashion Industry

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Olivia Hagman; Ida Segerqvist; Sofie Wahlström; [2017]
   Nyckelord :;

   Sammanfattning : Purpose - Existing literature about consumer perception has received substantial notice in the field of psychology. However, less is known about consumer perception of green marketing. To address this absence, this thesis aims to investigate how credible consumers perceive green marketing to be, in the context of the fast fashion industry. LÄS MER