Sökning: "Olle Jarenfors"

Hittade 1 uppsats innehållade orden Olle Jarenfors.

  1. 1. Value Creation through Smartphones- An Ethnographic Study about Consumer Value and Social Interaction through Smartphones

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Jarenfors; Sara Sturesson; [2012-07-12]
    Nyckelord :Smartphones; social interaction; consumer value; consumer motivation; mobile marketing;

    Sammanfattning : Smartphones are currently conquering the mobile market in an explosive fashion. They have become a part of our everyday lives and increased the availability, frequency and rapidness of our communication with the surrounding world. LÄS MER