Sökning: "Online Promotion and Communication"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Online Promotion and Communication.

2. 1. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för Management (MAM)

   Författare :Emmanuel Buabeng; Anthony Sam; [2011]
   Nyckelord :företagsekonomi; business administration - marketing; consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

   Sammanfattning : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. LÄS MER

4. 2. Social media as a promotional tool: a comparison between political parties and companies

   Magister-uppsats, Luleå/Business Administration and Social Sciences

   Författare :Vladimir Kichatov; Nebojsa Mihajlovski; [2010]
   Nyckelord :Social media; social networks; promotional mix; promotion; political promotion; marketing; E-Commerce; Facebook; Twitter;

   Sammanfattning : In recent years, with the appearance of social media, traditional print and broadcast media as main promotional tools have faced major challenges, as many newspapers and television channels have suffered audience reduction. Overwhelmingly, the majority of marketers, both business and political, have started to use some form of social media for promotional purposes. LÄS MER

5. 3. Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Stefan Persson; Frida Dahl; [2008]
   Nyckelord :Corporate Social Responsibility; Consumer Behaviour; Marketing;

   Sammanfattning : Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. LÄS MER

6. 4. Online sales promotions for consumer products

   Master-uppsats, Luleå/Business Administration and Social Sciences

   Författare :Raheela Niazi; [2008]
   Nyckelord :online sales promotions;

   Sammanfattning : Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to play in market success. The Internet's potential to provide an efficient channel for marketing communications is overwhelming. LÄS MER

7. 5. The role of loyal consumers on grocery e-commerce adoption in Iran

   Master-uppsats, Luleå/Business Administration and Social Sciences

   Författare :Saeed Mombeini; [2008]
   Nyckelord :E-commerce barriers; online grocery adoption; e-tailing;

   Sammanfattning : The two most powerful forces affecting the world economy and commerce today are the increasing rate of globalisation and advances in information and communication technologies (ICTs). While it is clear that there are many tangible and intangible benefits from developing ecommerce for both firms and consumers, but there are many difficulties in the way to success. LÄS MER