Sökning: "Online Social Networking"

Visar resultat 1 - 5 av 147 uppsatser innehållade orden Online Social Networking.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  3. 2. TECHNOLOGY ENHANCED SELF-DIRECTED LEARNING IN THE WORKPLACE:

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Abdulroqib Ysuf; [2023-07-03]
    Nyckelord :Workplace; ; Self-directed learning; ; Technology; ; learning.;

    Sammanfattning : Purpose: The overall purpose of this study is to investigate the perceived effectiveness of technology-enhanced self-directed learning (TESDL) in the workplace context, with a specific focus on the IT industry (company X in Nigeria). The study aims to assess the perception of employees on the motivating factors, barriers, environment, and technological tools utilized for TESDL. LÄS MER

  4. 3. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Nyckelord :;

    Sammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER

  5. 4. Sustainable Entrepreneurship Intention among Business Students of Developed and Developing Countries : A Comparative Study of Sweden and Pakistan

    Master-uppsats, Jönköping University/JIBS Entrepreneurship Centre

    Författare :Ali Awais; [2023]
    Nyckelord :Sustainable Entrepreneurship Intentions; Business Students;

    Sammanfattning : This study compares the sustainable entrepreneurial objectives of business students in Sweden and Pakistan. The study investigates the effect of action planning, action knowledge, cultural values, educational systems, availability of resources, and business environment on entrepreneurship intention using action regulation theory. LÄS MER

  7. 5. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Helena Vahnberg; Yara Jallad; [2023]
    Nyckelord :consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

    Sammanfattning : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. LÄS MER