Sökning: "Organisational buying behaviour"

Hittade 2 uppsatser innehållade orden Organisational buying behaviour.

1. 1. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
   Nyckelord :Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

   Sammanfattning : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. LÄS MER

3. 2. Customer Focus through Market Segmentation

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Josef Olsson; Daniel Nilsson; [2002]
   Nyckelord :;

   Sammanfattning : Today, companies operating in heavy manufacturing industries experience more complex market situations. Customers are becoming more sophisticatedand the competition is increasing. In order to survive, companies must become aware of how value is generated for customers to be able to satisfy their needs. LÄS MER