Sökning: "Organizational Brand Identity"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden Organizational Brand Identity.

1. 1. ”They can name us what they want” – A case study from an organizational identity perspective of an integration process in a consultancy company

   Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Johanna Andersson; Linda Milve; [2012-07-04]
   Nyckelord :;

   Sammanfattning : In 2010, two large Nordic companies operating within the IT sector merged and decided to create a brand-new company together. Our study takes place during the spring of 2012, during which time the new company – which in this thesis is called NewCo – was launched internally and externally. LÄS MER

3. 2. Betydelsen av ledarens personliga varumärke för företagets varumärke : En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Josefin Johansson; Sara Håkansson; [2012]
   Nyckelord :personal branding; marketing brand; organizational culture; leadership; personligt varumärke; varumärke; ledarskap; företagskultur;

   Sammanfattning : The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. LÄS MER

4. 3. Organisationsidentitet och image - Diskrepans och likriktning

   Kandidat-uppsats, Lunds universitet/Institutionen för Strategisk kommunikation

   Författare :Daniel Björkman; Anna Bakosi; [2012]
   Nyckelord :corporate identity; Keywords: Corporate image; neo-institutionalism; discrepancy; homogenization; strategic communication; brand; Corporate Social Responsibility; online communication; internet; creating value Nyckelord: image; organisationsidentitet; neoinstitutionalism; diskrepans; likriktning; strategisk kommunikation; varumärke; CSR; webbkommunikation; värdeskapande; Social Sciences;

   Sammanfattning : Many organizations communicate their identity through words of value, in order to, other than through their products, expose and place themselves on the market. Internet is a growing platform for organizations to be viewed by the public. Because of this, many organizations use their websites to communicate with their audiences. LÄS MER

5. 4. The face of a company : A study of brand identity in a management consultancy firm

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Pierre Salloum; Shida Sanaee; [2011]
   Nyckelord :Brand; brand identity; brand leadership; consultant; service;

   Sammanfattning : Problem: Today a brand means more than just an image or logo. Employees often see themselves as the brand and feel a connection to it. LÄS MER

7. 5. Kundvärden i förändring? : En studie av mobiloperatörer.

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Veronica Fagerstedt; Karolin Granat; Oskar Kyring; [2011]
   Nyckelord :Kundvärde; kvalitet; telekombranschen; mobiloperatörer; homogen kärntjänst; relationer; lojalitet; varumärke.;

   Sammanfattning : The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes: - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance. LÄS MER