Sökning: "Organizational buying behavior"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Organizational buying behavior.

  1. 1. Organisationellt köpbeteende : En studie om köpbeteende inom B2B med fokus påålder, roll & bransch.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Gabriel Wall; Robin Mehta; [2023]
    Nyckelord :Organizational buying behavior; Marketing; Post-war generation; Generation X; Generation Y.; Organisationellt köpbeteende; Marknadsföring; Efterkrigsgeneration; Generation X; Generation Y.;

    Sammanfattning : This study consists of a survey among the customers of an ITservice company. The survey examines organizational buyingbehavior in relation to the factors of age, role, and industry.Age is divided into three generations: the post-wargeneration, Generation X, and Generation Y. LÄS MER

  3. 2. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Sköld; Oskar Sjölund; [2023]
    Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

    Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

  4. 3. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
    Nyckelord :LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Sammanfattning : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. LÄS MER

  5. 4. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Johan Brandt; Oscar Wärnling; [2020]
    Nyckelord :;

    Sammanfattning : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. LÄS MER

  7. 5. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
    Nyckelord :Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

    Sammanfattning : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. LÄS MER