Sökning: "Oskar Kyring"

Hittade 2 uppsatser innehållade orden Oskar Kyring.

1. 1. Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Oskar Kyring; Anna Blomberg; [2012]
   Nyckelord :Involvement; Consumer response outcomes; Brands; Brand Strategy; Consumer Behavior.; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this study is to further develop and nuance the area of consumer involvement by using existing measurement tools and testing them in connection to consumer responses in form of outcomes of involvement. We also aim to investigate what dimensions of involvement that can be traced to different responses, clarifying what marketers should focus on if wanting to increase involvement and gain specific responses. LÄS MER

3. 2. Kundvärden i förändring? : En studie av mobiloperatörer.

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Veronica Fagerstedt; Karolin Granat; Oskar Kyring; [2011]
   Nyckelord :Kundvärde; kvalitet; telekombranschen; mobiloperatörer; homogen kärntjänst; relationer; lojalitet; varumärke.;

   Sammanfattning : The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes:  - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance. LÄS MER