Sökning: "Oskar Malmsjö"

Hittade 1 uppsats innehållade orden Oskar Malmsjö.

1. 1. SME Entry Strategy in Foreign Markets : A case study of Aura Light, Slipnaxos and Norba

   Master-uppsats, Ekonomihögskolan, ELNU

   Författare :Hanna Berglund; Oskar Malmsjö; [2009]
   Nyckelord :Entry Strategy; Foreign Markets; SME;

   Sammanfattning :   The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. LÄS MER