Sökning: "Oxana Yamkina"

Hittade 1 uppsats innehållade orden Oxana Yamkina.

1. 1. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -

   Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

   Författare :Dmytro Hrab; Oxana Yamkina; [2011]
   Nyckelord :Generic strategies; competitive advantage; solar photovoltaics; combined strategy; stuck in the middle;

   Sammanfattning : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. LÄS MER