Sökning: "Patrik Bylander"

Hittade 1 uppsats innehållade orden Patrik Bylander.

  1. 1. Reklamens värde: En kompletterande syn på advertising- och brand equity.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Albin Kallstenius Bylander; Patrik Ronström; [2007]
    Nyckelord :Advertising equity; brand equity; advertising discount; contextual effects;

    Sammanfattning : At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not “good” advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. LÄS MER