Sökning: "Paula Koski"

Hittade 1 uppsats innehållade orden Paula Koski.

  1. 1. No, I'm not shopping for my girlfriend! : A Millennial perspective on gender in fashion retail

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Paula Koski; [2017]
    Nyckelord :Fashion retail; cross-dressing; womenswear; menswear; go-along; servicescape;

    Sammanfattning : The idea of this thesis is to achieve deeper understanding of how gender is materialised in the retail environments of brands challenging the traditional division between male and female especially in their marketing and style direction. Furthermore, the research aims to give deeper understanding on how the gendered shop environments are understood by a sample of Millennial consumers and how the consumers reflect on gender in these settings. LÄS MER