Sökning: "Paulina Nogal"
Hittade 1 uppsats innehållade orden Paulina Nogal.
1. A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage. .. LÄS MER
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