Sökning: "Paulina Nogal"

Hittade 1 uppsats innehållade orden Paulina Nogal.

  1. 1. A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Landry Capdevielle; Min Li; Paulina Nogal; [2007]
    Nyckelord :strategic differentiation; IKEA;

    Sammanfattning : The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage. .. LÄS MER