Sökning: "Peter Brusvall"

Hittade 1 uppsats innehållade orden Peter Brusvall.

  1. 1. Is "co-operative" a valuable element in market communication? : an empirical study of consumer perceptions

    L3-uppsats, SLU/Dept. of Economics

    Författare :Peter Brusvall; [2004]
    Nyckelord :co-operative; cooperative; market communication; advertising; agricultural; brands; branding; brand identity; consumer behaviour;

    Sammanfattning : The dairy industry has met increasing competition in recent years. The companies must have an clear profile to possess a strong market position. Branding is important and product development and differentiation have increased. LÄS MER