Sökning: "Petter Nilsson Wihlbäck"

Hittade 1 uppsats innehållade orden Petter Nilsson Wihlbäck.

1. 1. Livening up Video Games

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Petter Nilsson Wihlbäck; Gustav Sigling; [2017]
   Nyckelord :live services; servitization; engagement; value co-creation; games as a service;

   Sammanfattning : Propelled by the introduction of the Internet, the video game industry has and is shifting towards increased service offerings. This has caused an emergence of new business- and release practices, determinant to allow for the opportunities presented by service based gaming; some built on fundamental "box products", others on subscription schemes. LÄS MER