Sökning: "Philip Kihlström"

Hittade 1 uppsats innehållade orden Philip Kihlström.

1. 1. Vad krävs för en lyckad försäljning inom B2B?

   Kandidat-uppsats, Avdelningen för ekonomi

   Författare :Philip Kihlström; Joakim Thyberg; [2010]
   Nyckelord :CRM; VRM; säljprocess; relation; CCVE; Canon; Selecta;

   Sammanfattning : Aim: The reason we made this report were to investigate what companies in Gävle implied was the most important factor for successful sales. The various questions to be answered are:   1. How important is the relationship in B2B? (Business to business)  2. Will VRM change the work with relationships within B2B?  3. LÄS MER