Sökning: "Philip Locklund"

Hittade 2 uppsatser innehållade orden Philip Locklund.

1. 1. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Fredrika Wiktorin; Philip Locklund; [2020]
   Nyckelord :Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

   Sammanfattning : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. LÄS MER

3. 2. Presentera och komplettera för att sälja mera - En kvantitativ studie om produktpresentationer i den digitala kassalinjen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Philip Locklund; Fredrika Wiktorin; [2016]
   Nyckelord :Product presentations; Complements; Substitutes; Hedonic; Utilitarian;

   Sammanfattning : Retailers have a good understanding of how to get consumers to buy more than intended in the physical store by presenting products near the checkout. However not much is known about if the retailer should display the same products online or if it is more advantageous to display products relevant to the target product, such as complements or substitutes. LÄS MER