Sökning: "Points-of-marketing"

Hittade 1 uppsats innehållade ordet Points-of-marketing.

  1. 1. Thinking more like a client. : Designfaktorer som påverkar valet av tjänsteföretag.

    L2-uppsats, Institutionen för ekonomi och företagande

    Författare :Åsa Kjellin; Anna Stridsberg; Johanna Bornholm; Eugenia Kapsalis; [2007]
    Nyckelord :Service Company; Concept Store; Design; More Value; Experience; Relationship Marketing; Points-of-marketing; Servicescape; Loyalty.; Tjänsteföretag; nischad handel; design; mervärde; upplevelser; relationsmarknadsföring; servicemöte; servicelandskap; lojalitet.;

    Sammanfattning : Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. LÄS MER