Sökning: "Price fairness perceptions"

Hittade 3 uppsatser innehållade orden Price fairness perceptions.

  1. 1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Magda Liljedahl; Ronja Svensson; [2023]
    Nyckelord :Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Sammanfattning : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. LÄS MER

  3. 2. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Elina Magnusson; Maja Eriksson; [2020]
    Nyckelord :Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Sammanfattning : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. LÄS MER

  4. 3. Asperities of Revenue Management - The effects on price fairness perceptions.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Carl-Oskar Bergh; [2016]
    Nyckelord :Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

    Sammanfattning : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. LÄS MER