Sökning: "Print advertising"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden Print advertising.

1. 1. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Bjarke Røn Knudsen; [2022]
   Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER

3. 2. Branding, förpackning och genus : En uppsats om parfymindustrins strategier

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Susanna Fält; [2021]
   Nyckelord :perfume; branding; graphic design; packaging design; strategic communication; visual communication; semiotics; visual rhetoric; gender; parfym; branding; grafisk design; förpackningsdesign; strategisk kommunikation; visuell kommunikation; semiotik; visuell retorik; genus;

   Sammanfattning : Den här uppsatsen undersöker hur parfymproducenter väljer att visuellt kommunicera sina varumärken och designa förpackningar. Detta utförs genom visuell retorik där studien undersöker de strategier som använts i reklam samt hur brandingen återspeglas i förpackningsdesignen. LÄS MER

4. 3. Läs mer och köp här : en analys av digitaliseringen av modejournalistiken genom exemplet Veckorevyn.

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Sarah Mårtensson; [2019]
   Nyckelord :modejournalistik; magasin; Veckorevyn; digitalisering; modereklam; Cultural Sciences;

   Sammanfattning : In this bachelor thesis I have studied the digitalization of fashion journalism and the challenges that they are facing. I have studied the digitalization of fashion journalism through the example of the Swedish magazine Veckorevyn. LÄS MER

5. 4. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
   Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

   Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER

7. 5. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mimmi Söderberg; Julia Grönstedt; [2018]
   Nyckelord :Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

   Sammanfattning : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. LÄS MER