Sökning: "Product Brand Evaluation"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden Product Brand Evaluation.

1. 1. The Upside of Upcycling : An Investigation of Construction Waste Materials’ Potential for Upcycling through Material Driven Design

   Master-uppsats, Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Alma Swärdh; My Hindersson Oddsberg; [2023]
   Nyckelord :;

   Sammanfattning : The main objective of this thesis is to show the potential that construction waste materials from Skanska’s projects have for upcycling. Materials are investigated through a comprehensive pre-study and their potential is showcased in developed concepts. LÄS MER

3. 2. Trangia Maxi : Development of a Multiple Burner Portable Stove

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Liselott Hultros; [2022]
   Nyckelord :;

   Sammanfattning : This work was conducted at the request of Trangia, a Swedish company known for selling and manufacturing the classical camping stove “stormköket”. Beyond camping stoves Trangia also offer several accessories for cooking outdoors, for example safe fuel bottles and separate cookware. LÄS MER

4. 3. Unga konsumenters uppfattning av nikotinföretags marknadsföring : En kvalitativ studie som undersöker unga konsumenters köpprocess

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Victoria Corneliusson; Christina Truelson; [2022]
   Nyckelord :Nikotinindustrin; Köpprocessen; Etisk konsumtion; Kontroversiella industrier; Unga konsumenter;

   Sammanfattning : Nikotinpåsar är en relativt ny produktkategori som har setts öka bland ungdomar de senaste åren, vilket anses oroväckande då det leder till att individer lockas in i ett nikotinberoende i ung ålder. Ur ett marknadsföringsperspektiv skiljer den beroendeframkallande nikotinpåsen som produkt jämfört med andra tobaks- och nikotinprodukter i form av att det är tillåtet att marknadsföra den. LÄS MER

5. 4. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Nyckelord :Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Sammanfattning : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. LÄS MER

7. 5. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Nyckelord :Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Sammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER