Sökning: "Pruek Laochaiyapruek"

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  1. 1. Investing in Celebrities: A Study of the Use of Profiles as Representations of Investment Securities

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Pruek Laochaiyapruek; [2017]
    Nyckelord :finance; online investment; behaviour; profiles; usability evaluation; heuristic evaluation; user testing; think aloud; interview; user experience;

    Sammanfattning : Walter is a new Swedish investment service website that uses famous people to represent investment securities. It differs from other websites that typically do not use human as investment options. LÄS MER