Sökning: "Purchase intention"

Visar resultat 1 - 5 av 228 uppsatser innehållade orden Purchase intention.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods

    Magister-uppsats, Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Författare :Anne Dybdal Andersen; Leonie Schreck; [2018]
    Nyckelord :Augmented reality; purchase intention; online retail; e-commerce; Swedish millennials; shopping goods; consumer perception; online shopping experience;

    Sammanfattning : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). LÄS MER

  3. 3. Ta det personligt! En kvantitativ studie om konsument- och varumärkeseffekterna av ett personligt budskap i influencermarknadsföring

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Cecilia Tillberg; Therese Lundborg; [2018]
    Nyckelord :Influencer marketing; advertising appeal; personal; sponsored post; Instagram;

    Sammanfattning : Marketing in social media and the use of influencers has grown dramatically during the last years. A relatively new phenomena is that brands pay influencers to market their products or services - often done in a personal way by recommendations combined with updates about their everyday lives. LÄS MER

  4. 4. Vad är meningen med rummet?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maia Lidbeck; Josefine Neckmar; [2018]
    Nyckelord :Spatial context; E-commerce; Retailing; E-tail; Shopping motivation;

    Sammanfattning : Digitalisation has made it possible for retailers to create e-commerce businesses to complement physical stores. The widespread accessibility of digital platforms allows consumers to utilise e-commerce to shop online at any time or place. LÄS MER

  5. 5. Förnuft eller Magkänsla? - En fallstudie om hur kognitiva och affektiva stimuli i annonstexter driver försäljning på Facebook

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Julia Avelin; Anton Villberg; [2018]
    Nyckelord :Copywriting; Decision making; Cognitive; Affective; Sales driven marketing;

    Sammanfattning : The context of digital advertising has made it simpler to measure investments in marketing activities online, in terms of sales conversion. This has induced an increased adoption of a sales-driven marketing approach. LÄS MER

BEVAKA DENNA SÖKNING

Få ett mail när det kommer in nya uppsatser på ämnet Purchase intention.

Din email-adress: