Sökning: "Purchase intention"

Visar resultat 16 - 20 av 566 uppsatser innehållade orden Purchase intention.

  1. 16. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

    Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER

  3. 17. Enhancing mobile advertising through 3D and AR

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik

    Författare :Erik Linnarson; [2023]
    Nyckelord :3D; AR; Advertising;

    Sammanfattning : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. LÄS MER

  4. 18. ONLINE KUNDRECENSIONERS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION INOM HOTELLBRANSCHEN : En kvantitativ studie

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexandra Eklund; Emma Lundström; Emma Sahlberg; [2023]
    Nyckelord :Online kundrecensioner; köpintention; hotellbranschen; konsumentbeteende;

    Sammanfattning : Syftet med studien var att undersöka i vilken utsträckning konsumenter inom hotellbranschen påverkas av konsumentrecensioner online, och vilka faktorer som haft inverkan på i vilken utsträckning konsumenter var mottagliga för kundrecensioner. Faktorer som kvantiteten och kvalitet på recensioner, recensionens plattform, om recensionen var positiv eller negativ, varumärkeskännedom och tidens relevans. LÄS MER

  5. 19. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  7. 20. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Isak Klerck; Oliver Perttunen; [2023]
    Nyckelord :greenwashing; environmental awareness; attitudes; BCT; clothing;

    Sammanfattning : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. LÄS MER