Sökning: "Rachelle Jonkman"

Hittade 1 uppsats innehållade orden Rachelle Jonkman.

  1. 1. “This is who I am, this is what I do. This is the Freedom I have” - A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal Branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Jaakkola; Rachelle Jonkman; [2018]
    Nyckelord :Personal Branding; Freelancers; Freelance Economy; Liquid Modernity; Business and Economics;

    Sammanfattning : The purpose of this thesis is to explore how marketing freelancers perceive personal branding and how they practice it. Both offline and online environments for practicing personal branding have been included. LÄS MER