Sökning: "Rajkumar Ragupathy"

Hittade 1 uppsats innehållade orden Rajkumar Ragupathy.

  1. 1. National Cultures in Strategy Management : Product Strategy Formulation

    Magister-uppsats, Institutionen för ekonomi

    Författare :Rajkumar Ragupathy; [2009]
    Nyckelord :Cultural synthesis; national culture; strategy formulation;

    Sammanfattning : Aim: The aim of this research is to formulate India market product strategy for the global multinational corporate Vodafone Inc., Investigate the influence of national cultures in strategy formulation. Applying cultural synthesis in the strategy formulations for target markets. LÄS MER