Sökning: "Raka Prasetya Bakar"

Hittade 2 uppsatser innehållade orden Raka Prasetya Bakar.

1. 1. How does a public organization promote their work in social media? : A case study of viral communication in a government

   Magister-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Raka Prasetya Bakar; [2016]
   Nyckelord :Viral communication; public organization; social media; qualitative study;

   Sammanfattning : Viral communication method is shown to be useful for spreading messages in social media. However, only few studies have investigated how public organizations use this method successfully to promote their works in social media. To fill this gap, a qualitative analysis on data from observations and interviews has been conducted. LÄS MER

3. 2. Open Innovation strategy : Exploring challenges and opportunities

   Magister-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Raka Prasetya Bakar; [2015]
   Nyckelord :open innovation strategy; challenge; opportunity; research and development firm; qualitative;

   Sammanfattning : Innovation strategy has been playing an important role on innovation development in industrial firms. Extant studies have investigated in particular open innovation strategy.  By using a qualitative case study, I have conducted a research in an Indonesian R&D firm that has implemented an open innovation strategy. LÄS MER